Hello, I'm Althea Xiu. I help brands close the distance between themselves and the people they're meant to serve.
Selected Projects
Design a brand guidelines for Aurora infrastructure
UXUI Design. Branding. Marketing.
Parasail
A staking platform for AI and DePIN
UX | UI | Branding | Marketing
By lowering the barrier to participation, Parasail enables users, from individual contributors to large organizations, to engage with decentralized infrastructure in a more accessible and efficient way. I worked on building Parasail as a zero-to-one product in the AI and DePIN space. How might we simplify complex, fragmented collaboration in emerging AI and DePIN ecosystems, while building a scalable business model from zero to global adoption?
Aurora
Branding
Aurora Infra.ai provides private AI infrastructure for enterprises, modular compute, S3-compatible storage, and secure model deployment without hyperscaler dependency. How might we design a brand identity that feels technical and trustworthy, while conveying the freedom and control Aurora promises its users?
UX | UI
SSO Configuration Tool
Allows users to access Micro Focus ALM through a single, secure login
How might we stabilized data supply and smooth deal makings and between reputational clients and storage providers?
MusicX
Gesture Controlled Music App Interfaces
How might we design gesture-controlled interface to better navigate users through music app functions?
UX | UI | Video
BigDataExchange
An auction-style marketplace dedicated to facilitate storage of important public data on the decentralized web
UXUI Design. Branding. Marketing.
Hello, I'm Althea Xiu. I help brands close the distance between themselves and the people they're meant to serve.
Selected Projects
Parasail
A staking platform for AI and DePIN
UX | UI | Branding | Marketing
By lowering the barrier to participation, Parasail enables users, from individual contributors to large organizations, to engage with decentralized infrastructure in a more accessible and efficient way. I worked on building Parasail as a zero-to-one product in the AI and DePIN space. How might we simplify complex, fragmented collaboration in emerging AI and DePIN ecosystems, while building a scalable business model from zero to global adoption?
MusicX
Gesture Controlled Music App Interfaces
UX | UI | Video
How might we design gesture-controlled interface to better navigate users through music app functions?
How might we transform a complex and technical SSO configuration process into a clear, accessible, and user-friendly experience for backend users?
How might we translate the values and stories of Illuminators into a cohesive and engaging visual language?
How might we design gesture-controlled interface to better navigate users through music app functions?
SSO Configuration Tool
Allows users to access Micro Focus ALM through a single, secure login
Illuminators
Illuminators is a University Hospitals initiative Led by Dr.Peter Pronovost, centered on empathy, human connection, and better healthcare experiences.
UX | UI
Branding
@2026Althea Xiu
Aurora
Design a brand guidelines for Aurora infrastructure
Branding
Aurora Infra.ai provides private AI infrastructure for enterprises, modular compute, S3-compatible storage, and secure model deployment without hyperscaler dependency. How might we design a brand identity that feels technical and trustworthy, while conveying the freedom and control Aurora promises its users?
Design a brand guidelines for SHIMA Travel Tours
Branding
How might we use branding to inspire and engage travelers before their trip while highlighting the authentic culture and experiences of Senegal and The Gambia?
SHIMA Travel Tours
Branding
Kleiner Media
Design a brand guidelines for Kleiner Media
How might we establish a cohesive and recognizable visual identity that reflects Kleiner Media's intellectual depth and human-centered values?