Parasail
(01)
Overview
Parasail is a staking platform for AI and DePIN infrastructure. As one of the lead designers, I designed the core product experience from scratch -covering the homepage, onboarding, staking flow, wallet connection, stats, and docs, translating complex DeFi concepts into a clear and accessible interface. I also independently designed branded merchandise including caps and shirts.
Year
2023-2025
Roles
UX/UI Design
Visual/Brand Design
Competitor Research-UX Analysis
Articulate & define Parasail's core features by analyzing similar product's core functions
have a better understanding of similar product‘s user flows, Feature distribution and information architecture
Core pathways, differences, and highlights
Key screens and main functionalities
Style direction for design inspiration
Landingpage Narrative
For the landing page narrative, the goal is to ensure that both users and investors clearly understand who we are and what we do. To achieve this, we’ve structured the page into several key sections, prioritized based on user concerns:
1. Logo, tagline, and headers highlighting our key features.
2. Earning with DePIN rewards explained alongside a delegate button for easy action.
3.Our DePIN protocol with a "Contact Us" CTA button for inquiries.
4.How Parasail works, providing a clear overview of our platform's functionality.
5.Partners list, showcasing the organizations we collaborate with.
From 0 to MVP:
Starting from user research and wireframes, I worked closely with PMs and developers to bring Parasail from prototype to MVP — balancing complex DeFi mechanics with a fast-moving timeline, and iterating continuously until the product felt intuitive and accessible.
OpenMarket User flow： Designed for Web3-native users — one-tap recommended range, auto token conversion, and real-time pool share. No hand-holding, just a clean flow.
Key Features:
Sail Points-Incentivize users to delegate assets
Sail Points incentivize users to delegate their assets by offering rewards and benefits tied to participation. This system encourages active involvement which creates a mutually beneficial ecosystem where users can maximize their returns while supporting the platform’s growth and stability.
Marketing Contents
We also participated in several DePIN events for improving user growth, and I independently designed swags such as shirts and caps.
Key Visuals
Designed key visuals and marketing materials to support community growth and product announcements.
IP& Social Strategy
As Parasail expanded its audience beyond professional Web3 users to mainstream users unfamiliar with DeFi, I identified an opportunity to make the brand more approachable. I pitched the idea of launching a dedicated social media presence built around an original IP character — a concept that was recognized with a $1,000 internal bonus.
(01)
Competitor Research-UX Analysis
Articulate & define Parasail's core features by analyzing similar product's core functions
have a better understanding of similar product‘s user flows, Feature distribution and information architecture
Core pathways, differences, and highlights
Key screens and main functionalities
Style direction for design inspiration
Landingpage Narrative
For the landing page narrative, the goal is to ensure that both users and investors clearly understand who we are and what we do. To achieve this, we’ve structured the page into several key sections, prioritized based on user concerns:
1. Logo, tagline, and headers highlighting our key features.
2. Earning with DePIN rewards explained alongside a delegate button for easy action.
3.Our DePIN protocol with a "Contact Us" CTA button for inquiries.
4.How Parasail works, providing a clear overview of our platform's functionality.
5.Partners list, showcasing the organizations we collaborate with.
From 0 to MVP:
Starting from user research and wireframes, I worked closely with PMs and developers to bring Parasail from prototype to MVP — balancing complex DeFi mechanics with a fast-moving timeline, and iterating continuously until the product felt intuitive and accessible.
OpenMarket User flow： Designed for Web3-native users — one-tap recommended range, auto token conversion, and real-time pool share. No hand-holding, just a clean flow.
Designed key visuals and marketing materials to support community growth and product announcements.
As Parasail expanded its audience beyond professional Web3 users to mainstream users unfamiliar with DeFi, I identified an opportunity to make the brand more approachable. I pitched the idea of launching a dedicated social media presence built around an original IP character — a concept that was recognized with a $1,000 internal bonus.
Parasail is a staking platform for AI and DePIN infrastructure. As one of the lead designers, I designed the core product experience from scratch -covering the homepage, onboarding, staking flow, wallet connection, stats, and docs, translating complex DeFi concepts into a clear and accessible interface. I also independently designed branded merchandise including caps and shirts.
Parasail
Overview
Year
2023-2025
Roles
Key Features:
Sail Points-Incentivize users to delegate assets
Sail Points incentivize users to delegate their assets by offering rewards and benefits tied to participation. This system encourages active involvement which creates a mutually beneficial ecosystem where users can maximize their returns while supporting the platform’s growth and stability.
Marketing Contents
We also participated in several DePIN events for improving user growth, and I independently designed swags such as shirts and caps.
UX/UI Design
Visual/Brand Design
Key Visuals
Key Visuals
Designed key visuals and marketing materials to support community growth and product announcements.
IP& Social Strategy
As Parasail expanded its audience beyond professional Web3 users to mainstream users unfamiliar with DeFi, I identified an opportunity to make the brand more approachable. I pitched the idea of launching a dedicated social media presence built around an original IP character — a concept that was recognized with a $1,000 internal bonus.