SHIMA Travel Tours
SHIMA Travel Tours
(03)
Overview
2026
Developed the brand identity and visual system for a travel company showcasing authentic experiences in Senegal and The Gambia.
Year
Roles
Branding Design
Marketing
Inspiration Moodboard & Brandstormings
I spent two weeks exploring Senegalese landscapes, cuisine, traditions, and local specialties, supported by conversations with Professor Shindy Johnson about her firsthand experiences. I translated this research into the logo and marketing system, assigning each letter of “SENEGAL” a distinct cultural meaning—for example, “S” represents Senegal.
Primary Color
Logo Usage
Marketing Materials
After speaking with Shindy and her partner Mamadou, I realized how strongly they connected with Senegalese textiles and the fan, a traditional African hand fan. I therefore incorporated patterns and forms inspired by African fabrics into the logo to make the identity feel more culturally meaningful and personal.
Visuals
(03)
Overview
Developed the brand identity and visual system for a travel company showcasing authentic experiences in Senegal and The Gambia.
Year
2026
Roles
Branding Design
Marketing
Inspiration Moodboard & Brandstormings
I spent two weeks exploring Senegalese landscapes, cuisine, traditions, and local specialties, supported by conversations with Professor Shindy Johnson about her firsthand experiences. I translated this research into the logo and marketing system, assigning each letter of “SENEGAL” a distinct cultural meaning—for example, “S” represents Senegal.
Primary Color
Logo Usage
Visuals
After speaking with Shindy and her partner Mamadou, I realized how strongly they connected with Senegalese textiles and the fan, a traditional African hand fan. I therefore incorporated patterns and forms inspired by African fabrics into the logo to make the identity feel more culturally meaningful and personal.